Can SEO decrease the ads spent?
Yes, effective SEO can decrease the need for ad spend by improving organic search visibility, driving more organic traffic to the website, and reducing the reliance on paid advertising to achieve visibility and traffic goals.
The percentage of ad spend reduction due to effective SEO can vary significantly based on factors such as industry (niche), competition, and the specific SEO strategies implemented.
However, various studies have shown that businesses with a strong organic presence can experience a reduction in ad spend ranging from 35% to 70%.
Do you know? - “SEO experts play the long game. If most paid media spend is like investing in stock (expensive with the potential for quick wins), then SEO/content spend is like investing in bonds—high-yield and low-risk. You invest today and continue to drive consistent value for years to come.” – Conductor
Here's related information that you may also find helpful – Marketing Spend Statistics [Time to make informed decisions].
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