Can you do SEO on Google Sites?
Yes, you can perform basic SEO on Google Sites, including optimizing content, using relevant keywords, and ensuring a user-friendly structure. However, it has limitations compared to a full-fledged website on a dedicated platform [CMS].
In general, they are not advised in terms of SEO. It is highly recommended that you have your own website or blog in order to carry out comprehensive SEO strategies and enhance your visibility in organic search results. Furthermore, you will have complete control over it.
Here's related information that you may also find helpful – Domain Authority vs Domain Rating
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