Do you think social media presence is essential for every business owner, or are there exceptions?
Social media presence is generally essential for most business owners today, as it provides a platform to engage with customers, build brand awareness, and drive leads and sales. In fact, social commerce is already gaining popularity.
Furthermore, according to Meltwater’s Digital 2024 Global Overview Report, internet users aged 16 to 64 worldwide spend on social media platforms an average of 2 hours and 23 minutes each day. By and large, they are the target audience for business owners and marketers.
Remember - “It’s unlikely your audience will be active on every single social media platform, especially considering how many are out there in this day and age. Be thoughtful about which platforms you want to leverage for your social media presence” – Search Engine Journal
However, there might be exceptions for businesses targeting very narrow niche markets (or very small target market segments) or those with a predominantly offline customer base.
Here's related information that you may also find helpful – Social Media Marketing Statistics [Social is the new powerful].
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