Does a content marketer have to know SEO to be successful?
Yes, understanding SEO is crucial for a content marketer's success, as it helps optimize content for search engines, improving visibility and reach. Today's competitive environment demands it.
When it comes to digital marketing, SEO and content marketing work together to produce the best results.
Pro-Tip: The more quality content you produce based on audience research and analyzing search intent while optimizing for SEO, the better your site's or content's chances of ranking well in Google and other search engines like Yahoo and Bing.
“According to our State of Content Marketing Report, the top factor leading to content marketers' success was audience research” – Semrush
Here's related information that you may also find helpful – Content Marketing vs SEO
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