How can PPC help in content marketing?

PPC in Content Marketing Efforts:

Here is how PPC can help in content marketing:

Driving targeted traffic to content, articles, or blog posts.
Increasing content visibility quickly.
Testing content effectiveness.
Retargeting engaged readers.
Complementing SEO efforts.
Amplifying promotional content.
Gathering audience insights.
Boosting lead generation.
Supporting content distribution.
Enhancing brand awareness.

Do you know? - “B2B marketers said SEM/PPC was the paid channel that produced the best results for their content marketing (61%) - B2B Content Marketing Benchmarks, Budgets, and Trends Outlook for 2025 by CMI

So, when combined, PPC and content marketing can increase engagement, drive traffic, and improve conversion rates.

Here's related information that you may also find helpful – How to Create Effective PPC Campaigns?

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