How do broken or dead links affect the ranking in Google search results?
Broken or dead links can hurt a website's ranking in Google search results. When Google's crawlers encounter broken links, it disrupts the crawling process, potentially leading to pages not being indexed.
Additionally, a high number of broken links can signal poor website maintenance and negatively impact the user experience (UX), both of which can contribute to a drop in search rankings.
It's important to regularly monitor and fix broken links to maintain a healthy website and improve search engine rankings.
“Encountering a broken link or 404 error can quickly frustrate users and deter visitors from further exploring your site. Repeated encounters with broken links can erode a user’s trust in your website” – Search Engine Land
Here's related information that you may also find helpful – Does Domain Redirect Affect SEO?
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