How do search intent help in ranking with keywords?
Search intent is the mindset and desire of a searcher when they enter a query [keywords] into the search engine. It is also defined as the "why" behind a searcher's query. Why did the person search for this? What's their intention? Are they looking to buy something? and alike.
Understanding search intent helps in ranking with keywords by ensuring that the content aligns with the user's purpose, leading to higher relevance, user satisfaction, and improved rankings for the targeted keywords.
Keyword Intent Mapping:
![Keyword intent mapping - [search intent and keywords in SEO]](https://static.wixstatic.com/media/9417b1_24790610eb08430eba2365362a8818ae~mv2.png/v1/fill/w_980,h_1032,al_c,q_90,usm_0.66_1.00_0.01,enc_auto/9417b1_24790610eb08430eba2365362a8818ae~mv2.png)
Here is what Google has said in its SEO documentation:
“When a user enters a query, our machines search the index for matching pages and return the results we believe are the highest quality and most relevant to the user” - Google Search Central
In conclusion, aligning content with search intent is paramount to securing higher keyword rankings.
Here's related information that you may also find helpful – Domain Authority vs Domain Rating
P.S:
You are currently on the Digital Marketing Forum page; for more information on various topics that may be helpful, please visit Blog Posts (button below) and [share any content post you love] with your network.
[Create unique and quality content [faster, and easier] using this AI-powered tool]
[Want to grow & stay ahead of your competitors? - use these e-newsletters to your advantage!]
[If you have any specific questions, please email me, and I will answer through a post as soon as possible.] Check this forum frequently for fresh posts.