How do social media managers stay on top of trends?
Generally, here is how social media managers do stay on top of trends:
Reading digital marketing email newsletters.
Attending local meetups on social marketing events.
Participating in digital marketing conferences, events, and webinars.
Listening to podcasts on social media marketing topics.
Analyzing insights from social media listening tools.
Reading social media marketing blog posts.
Conducting competitors' social media analysis.
Following their favorite industry influencers, creators, and marketers.
Regularly analyzing social media performance metrics.
Engaging in niche communities and forums.
Remember - “Social media is no longer just a channel for broadcasting your message—it's a platform for building relationships, generating leads, and enhancing brand visibility. In 2025, social media marketing requires even more creativity and data-driven strategies” – MarketingProfs
Social Media Role in Marketing Research:
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