How does content marketing fit into an SEO strategy?
Content marketing is an important part of any SEO strategy. It is all about creating valuable and quality content that your target audience finds interesting and engaging. It can be used to increase website visibility, drive traffic to your site, and ultimately boost your search engine rankings.
Remember - “Rankings and organic search traffic data are relative. Consider adding critical metrics like leads, sales, and PDF downloads as key performance indicators” – Content Marketing Institute
When it comes to SEO, content marketing helps you create content that is relevant to the search terms people are using in search engines. This can include blog posts, articles, videos, infographics, and more.
By creating content that is optimized for search engines and relevant to the search terms people are using, you can increase your chances of ranking higher on the search engine results pages (SERPs).
Content marketing also helps to build relationships with your target audience and create brand awareness. By creating interesting and engaging content, you can gain the trust of your target audience and build a strong relationship with them. This can lead to more loyal followers who are more likely to purchase your products or services.
"Content marketing costs 62% less than traditional marketing [Source - NEAL SCHAFFER] and generates 3x more leads [Source - Demand Metric]"
It can also help you increase your website’s backlink profile. As you know, backlinks are an important ranking factor in SEO, as they help search engine algorithms understand the relevance of your website and help it rank higher in the SERPs.
By creating content that other websites want to link to, you can increase the number of backlinks pointing to your website, which will help boost your SEO rankings.
Content Marketing Goals, Metrics, and their Tactics:
![SEO content strategy - [content SEO strategy]](https://static.wixstatic.com/media/9417b1_0f353a9557d94eb8962a966792b4992e~mv2.jpg/v1/fill/w_980,h_345,al_c,q_80,usm_0.66_1.00_0.01,enc_auto/9417b1_0f353a9557d94eb8962a966792b4992e~mv2.jpg)
Here's related information that you may also find helpful – 10 Content Marketing Mistakes To Avoid that might help to achieve the best outcomes.
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