How effective is affiliate marketing for B2B marketing?
Affiliate marketing is already an effective B2B marketing strategy [for the last 6–7 years] that can help drive website traffic and generate leads. It allows you to partner with third-party websites and affiliates to promote your products and services.
Here are some interesting stats, data, and facts:
More than 80% of brands have affiliate programs. America is the biggest player in the affiliate industry with a 39% share - (@AimAffiliate/Twitter).
40% of online marketers consider affiliate marketing a crucial skill - (@nisalink/Twitter).
16% of online orders are from affiliate marketing - (@benefit_sg/Twitter).
“What was once a marketing strategy used primarily by B2C companies is now making its way into B2B partnerships. More businesses are recognizing the value of affiliate programs as a cost-effective way to increase brand exposure, generate leads, and drive sales” – DailyZoo Newsletter
Affiliate marketing leverages the trust and credibility of third-party websites and affiliates to sell your products and services. They can be used as an additional channel for promotion and marketing.
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