Is influencer marketing still effective?
Yes, influencer marketing is still effective. Leverage nano- and micro-influencers to achieve better results, as they have a highly engaged audience.
Remember - “True success in influencer marketing is achieved when target audiences view influencers as authentic. For this to happen, there needs to be a harmonious alignment between the influencer's content and the brand's values” – Influencer Marketing Hub
Successful Influencer Marketing Strategy:
Here's related information that you may also find helpful – Should Influencers be Allowed to Market Products?
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