What are the main causes of a high bounce rate?
Main Causes of a High Bounce Rate:
1. Slow Page Load Time: Users may leave if a page takes too long to load. Know how page speed affects SEO?
“Research conducted by Google shows that bounce rates (the number of users who leave your site without interacting with it) go up by 90% when page load time increases from one second to five” – Semrush
2. Irrelevant Content: Content not meeting user expectations can lead to immediate exits. In other words, the search intent plays a key role in hooking readers to content.
3. Poor Website Design: Unappealing or confusing layouts can discourage engagement. Make sure to focus on a responsive web design.
4. Lack of Call-to-Action [CTA]: Users might bounce if they're unsure about what to do next. So, where possible, guide them effectively with clear CTAs.
5. Non-Mobile-Friendly Design: The inability to adapt to different devices can result in high bounce rates. As a result, mobile-friendly websites are becoming increasingly important as the number of people using smartphones grows year on year.
6. Autoplaying Media: Intrusive audio or video that starts automatically can drive users away.
7. Pop-ups and Interstitials: Overusing or poorly timed pop-ups can frustrate users. Keep experimenting to ensure an optimum user experience [UX].
8. Unimpressive Content: Low-quality or uninteresting content fails to retain user interest. So, focusing on unique, quality content is what drives search engines to rank.
9. Technical Issues: Broken links, errors, or other technical problems may lead to quick exits.
10. Lack of Relevance: Content not catering to the user's needs or interests can result in bounces.
Here's related information that you may also find helpful – Domain Authority vs Domain Rating
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