What free tools to use to search a target audience?
Free Tools for Searching a Target Audience:
Here are some important free tools (and platforms) [you can look into or examine in detail] to search for a target audience related to your business niche:
Google Trends
Data from your Google Analytics
Data from your Google Search Console
Your Social Media Analytics Data
Your Organization’s CRM Data
Facebook Audience Insights
Google Keyword Planner
Niche Social Media Groups and Communities (read comments and conversations)
Reddit Communities (niche subreddit's questions, comments, and conversations)
Quora Communities (niche questions, comments, and conversations)
Your General Social Media Feed Observations and Audience Behaviors
Answer The Public and People Also Ask
Reputable E-Commerce Platforms (read comments and reviews)
Published Niche Industry Reports and Case Studies
Published Annual Reports
Google Business Reviews and Yelp
Reputable Review Platforms (like Capterra, G2, and TrustPilot)
Niche Forums
P.S: Today, a large portion of a business's target audience is already active on different leading social media platforms.
"Keep in mind that, while some of these free tools have certain limitations and may not be entirely precise or accurate, however, they can still provide a general sense of direction to support your informed efforts. Whereas, your own data can provide deeper and more valuable insights about your target audience"
Here's related information that you may also find helpful – Most Important Aspects To Learn About Target Audiences
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