What is a keyword in SEO?
A keyword is a word or phrase [search query] that users enter into search engines to find relevant websites or content. The more relevant the website is to the keyword, the more likely it is to appear in the results of a search.
By choosing appropriate keywords, you can increase the visibility and credibility of your website. You can also rank higher for more targeted searches.
You can select keywords based on your target audience's interests and preferences, as well as on potential demand for your product or service.
Targeting specific keywords can help you reach people who are most interested in buying your product or service. It can also improve user engagement and satisfaction.
“Keywords are a critical component of good SEO. But optimizing a page for keywords should never mean the quality suffers. It comes down to how you use keywords. Not how many keywords you use. Or how many times you use a specific keyword” – Semrush
Here's related information that might be useful to you – Where are keywords placed to rank higher?
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