What is citation? How does it work in off-page SEO?
Citation is an important part of off-page SEO. It refers to the mention of your website's name on another website's page, blog, or article.
Consistent and accurate citations help to increase the visibility of your site and improve its ranking on search engine result pages [SERPs].
Remember - “the reality is that link building is getting harder. Spammy outreach and low-value links don’t move the needle. Instead, focus on creating content that naturally attracts media attention and citations” – Moz
Here's related information that you may also find helpful – How Social Media Influence Off-Page SEO?
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