What is the future of SEO? Do backlinks still exist?
At the moment, the future of SEO seems prosperous, but there is a bit of anxiety too as the industry is evolving with AI and Google Updates. AI Overviews is already in full force globally.
Achieving higher rankings in search engines will be significantly influenced by relevant and unique content that aligns with user intent or search intent. Google's EEAT content criteria will also play a key role in impacting rankings.
When it comes to backlinks, yes, they still exist, although Google search experts indicate that they are not among the top three factors influencing rankings.
Do’s and Don’ts of SEO Link Building Practices:
Here's related information that you may also find helpful – Search Engine Marketing Statistics
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