What is the most popular social media platform? and why?

The most popular social media platform is Facebook, because this platform has the highest monthly active users [over 2.9 billion] from across the world and is considered the most engaging network compared to other social media networks or platforms. In fact, TikTok and Instagram are also gaining popularity these days due to the Reels feature.

Here are the details on the daily use of social media apps:

A strong ROI from advertising initiatives is another important factor from a business perspective that makes Facebook the most popular social media platform.

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