What should be the percentage of content curation and creation in our marketing mix?
Percentage of Content Curation and Creation in the Marketing Mix:
According to my research:
Percentage of content creation: 80 (once content is created and published, the heavy focus should be on content distribution, including content repurposing).
Percentage of content curation: 20
Pro-Tip: Use AI and content curation tools to enhance your content performance and generate ideas for future content creation. Make sure to do a human check as necessary.
“While creating original content is vitally important for thought leadership, so is content curation. Curating the best content shows that you’re knowledgeable about your industry and its trends” – Hootsuite
Here's related information that you may find helpful – Is Content Creation Worth It?
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