Why will page experience be one of the most important aspects of SEO?
Page experience will be one of the most important aspects of SEO due to the following reasons:
1. User-Centric Focus: Google aims to prioritize websites that offer a positive user experience (UX), including factors like loading speed, interactivity, visual stability, and mobile friendliness.
2. Ranking Signals: Core Web Vitals, which measure page experience, are set to become ranking signals for search results, emphasizing the significance of page experience in SEO.
3. Competitive Advantage: Websites that prioritize page experience are likely to outperform those that do not, leading to better visibility and higher rankings in search engine results pages (SERPs).
4. User Retention: Positive page experiences lead to lower bounce rates, longer dwell times, and higher user engagement, all of which contribute to improved SEO performance and user retention.
“Google has always measured experience based on bounce rate, how fast your page loads, and how the user interacts with your content. Their new metric that measures page experience, called Interaction to Next Paint, also stresses the need for how responsive your site and page are to the user’s query” – Search Engine Land
Here's related information that you may also find helpful – Does Page Speed Affect SEO? [Time to know this].
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