Will a 100% content change on a page affect SEO?
Yes, a 100% content change on a page can significantly impact SEO. It alters the relevance of the page to search queries and the content structure, affecting rankings and search engine visibility.
Search engines may require time to acknowledge the modified content for its relevance, and the outcomes may not be immediate.
"The level of SEO affect depends upon various factors [domain authority, topical relevance, backlinks and other on-page ranking signals]
If adjustments to a page are necessary, it's advisable to focus on minor edits, like refining formatting or correcting spelling errors. Incorporating visuals, updating statistics, and ensuring content aligns with the current context are recommended enhancements.
When substantial modifications to a page are necessary, it's more effective to generate a new page and redirect the previous one to the updated version. This approach prevents the creation of duplicate content on your website.
“Refreshing outdated content can provide a huge traffic boost, as seen when we updated our post about free SEO tools” – Ahrefs
If you change the content of your page, it is important to ensure that the new content is high-quality and relevant to your niche and readers. Remember the age-old mantra of Google: write content for people, not for search engines. Also, don't forget to add EEAT quality aspects to bring value to the content.
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