What are some future-proof strategies for building an evergreen blog?
What are some future-proof strategies for building an evergreen blog?
Future-Proof Strategies for Building an Evergreen Blog:
Here are some future-proof strategies for building an evergreen blog:
Follow SEO best practices (remember, SEO basics don't change), and never follow any shortcuts.
Keep creating helpful, unique, and valuable content regularly. Focus on timeless topics.
Never ignore keyword research.
Improve your blog’s brand building efforts to drive direct traffic sources.
Add FAQs to blog posts as necessary.
Improve internal linking based on content updates.
Drive social signals to your blog. Use a mix of organic and paid content promotion strategies.
Update old content regularly. Never ignore search intent.
Increase page speed. User experience (UX) matters.
Acquire only relevant backlinks. Avoid black-hat SEO practices.
Build niche topical authority. Use data and research to back claims.
Monitor and target long-tail keywords and also zero search volume keywords. Own the topic within your niche.
Timely improve EEAT aspects within blog post content. Embed video and audio content if necessary.
Leverage content distribution and repurposing techniques effectively to accelerate your content visibility, reach, attention, and engagement.
Keep learning continually, follow trends and developments, and adapt accordingly.
Review output from any AI tools used in the workflow operations.
Monitor data from Google Analytics (GA4) and Google Search Console (GSC) weekly for effective action plans and decision-making.
Build email lists and diversify traffic sources. Don’t ever rely on a single traffic source channel.
Attend marketing events and build networks. Relationship building matters.
Do you know? - “Blogging has professionalized over the years, with more bloggers using more rigorous processes and workflows. Although it’s dipped recently, the use of editors is up over time. Twice as many bloggers use editors today than 10 years ago” - Bloggers Survey 2024 by Orbit Media Studios
Furthermore, here is an excerpt from one of the posts by Sara Taher, a renowned SEO expert and blogger, that should also help:
It is worth mentioning here that, despite all such efforts, a few unforeseen issues may arise as the SEO industry continues to evolve rapidly. So, keep moving with quality efforts.
Here's related information that you may also find helpful – Best SEO Blogs
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