Digital Marketing Forum

What is a keyword in SEO?

A keyword is a word or phrase [or a search query] or a group of words that users enter into search engines to find relevant information, websites, or content. The more relevant the website is to the keyword, the more likely it is to appear in the search results.

By choosing appropriate keywords, you can increase the visibility and credibility of your website. You can also rank higher for more targeted searches.

You can select keywords based on your target audience's interests and preferences, as well as on potential demand for your product or service.

Targeting specific keywords can help you reach people who are most interested in buying your product or service. It can also improve user engagement and satisfaction.

Here's related information that might also be useful to you – Where are Keywords Placed to Rank Higher?

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