Digital 2025 Global Overview Report - [40 Key Stats - Latest]

Digital 2025 Global Overview Report

1. Individuals Using Internet:

5.56 Billion

2. Social Media User Identities:

5.24 Billion

3. Time Spent Using Internet:

6 Hours 38 Mins [average time/day]

4. Time Spent Using Social Media:

2 Hours 21 Mins [average time/day]

5. Time Spent Reading Press Media

(Online and Physical Print) - (average time/day):

1 Hours 40 Mins

6. Time Spent Listening To Music Streaming Services

(average time/day):

1 Hour 25 Mins

7. Time Spent Listening To Podcasts

(average time/day) :

52 Mins

8. Users Accessing Internet Using Mobile Phone:

96.3% [Any Mobile Phone]

9. Devices Used To Access Internet:

Laptop/Desktop (61.5%), Smartphone (94.2%) and Tablet (27.9%)

10. Primary Reasons Why Internet Users Use Internet:

[Internet users aged 16+]

1. Finding information - 62.8%

2. Staying in touch with friends and family - 60.2%

3. Keeping up to date with news and events – 55%

4. Watching videos, TV Shows or Movies – 54.7%

5. Researching how to do things – 51.1%

6. Finding new ideas or inspiration – 46.9%

7. Accessing and listening to music – 46.7%

8. Filling up spare time and general browsing – 45.2%

9. Researching products and brands – 45.2%

10. Researching places, vacations, and travel - 38.9%

    
    

11. Types of Websites Visited and Apps Used:

[Top 5 considered]

1. Chat and Messaging (94.5%),

2. Social Networks (94.4%),

3. Search Engines, or Web Portals (82.3%)

4. Email (75%)

5. Shopping, Auctions, or Classified (74.9%)

12. Types of Websites Visited and Apps Used:

[Bottom 5 considered]

1. Food Takeaway and Delivery (39.5%)

2. Travel (38.2%)

3. Banking, Investing, or Insurance (37.8%)

4. Mobility Services (34.4%)

5. Games (32.6%)

13. Share of Web Traffic by Device:

Mobile Phones (63.05%), Laptop and Desktop Computers (35.06%),

and Tablets (1.86%)

14. Share of Web Traffic by Browser:

Chrome (68.34%), Safari (17.12%), Microsoft Edge (4.93%),

Firefox (2.47%), Opera (2.01%)

15. Most Visited Websites

(Top 10 considered here as per [SEMrush] Ranking):

>> Google, YouTube, Facebook, Wikipedia, Instagram, Reddit, Pornhub, Bing, ChatGPT, and X (Twitter)

16. Most Visited Websites

(Top 10 considered here as per [SimilarWeb] Ranking):

>> Google, YouTube, Facebook, Instagram, WhatsApp, X (Twitter), Wikipedia, ChatGPT, Reddit, and Yahoo

17. Share of Search Engine Referrals:

Google (89.73%), Bing (3.98%), Yahoo (1.29%), Baidu (0.81%), Yandex (2.55%),

DuckDuckGo (0.66%), and Naver (0.36%)

18. Use of Voice Assistants

[Top 5 countries considered here]:

China - 27.5%

USA - 25.7%

Mexico - 24.6%

India - 23.7%

UAE - 23.6

19. Use of Online Translation Tools

[Top 5 countries considered here]:

Indonesia - 49.5%

Columbia - 48.6%

Brazil - 47.9%

Argentina - 47.7%

Switzerland - 45.7

20. Watching Online Video Content:

(% of Internet Users aged 16+ who watch each kind of video content each week):

1. Music Video – 48.8%

2. Comedy, Meme, or Viral Video – 35.2%

3. Video Livestream – 28.4%

4. Sports Clips or Highlights Video - 27.0%

5. Product Review Video – 25.9%

6. Educational Video – 25.8%

7. Tutorial or How To Do Video – 25.6%

8. Educational Video – 25.6%

9. Sports Match or Commentary - 25.3%

10. Influencer Videos, and Vlogs - 23.3%

11. Gaming Video - 22.8%

21. Listening To Online Audio Content:

(% of Internet Users aged 16+ who consume each kind of audio content each week):

1. Listening To Music Streaming Services – 38.2%

2. Listening To Online Radio Shows or Stations – 17.4%

3. Listening To Podcasts – 22.1%

4. Listening To Audio Books – 17%

22. Devices Used To Play Video Games:

1. Smartphone - 67.6%

2. Laptop or Desktop - 34.7%

3. Games Console - 23.7%

4. Tablet - 17.6%

5. Hand-Held Gaming Device - 10.9%

6. Media Streaming Device - 7.7%

23. Social Media User Identities:

5.24 Billion

24. Main Reasons For Using Social Media:

Users aged 16+ (Top 10 reasons considered here):

1. Keeping in touch with friends and family – 50.8%

2. Filling spare time – 39%

3. Reading news stories – 34.5%

4. Finding content – 30.5%

5. Seeing what’s being talked about – 29.2%

6. Finding products to purchase – 27.3%

7. Finding inspiration for things to do and buy – 27.2%

8. Watching or following Sports - 23.6

9. Watching live streams – 23.4%

10. Seeing content from your favourite brands – 22.5%

25. Favourite Social Media Platforms:

(Top 5 considered here):

>> Instagram, Whatsapp, Facebook, WeChat, and TikTok

26. Time Spent Using Social Media Apps:

(Top 5 considered here with an average time per month):

>> TikTok [34 Hrs 56 Mins],

YouTube [27 Hrs 10 Mins],

Facebook [17 Hrs 07 Mins],

Instagram [16Hrs 13 Mins], and

WhatsApp [16 Hrs 13 Mins]

27. Facebook (Total Monthly Active Users):

3.05 Billion

28. Potential Audience That Marketers Can Reach With Ads On These Platforms:

1. YouTube – 2.53 Billion

2. Facebook – 2.28 Billion

3. Instagram – 1.74 Billion

4. TikTok – 1.59 Billion (age 18+ only)

5. Facebook Messenger – 946.9 Million

6. LinkedIn – 1.20 Billion

7. Snapchat - 708.7 Million

8. X (Twitter) – 585.8 Million

9. Pinterest – 340.1 Million

10. Reddit - 606 Million

29. Whatsapp and WeChat

(Global Monthly Active Users): 2 Billion and 1.38 Billion respectively.

30. Telegram (Global Monthly Active Users):

950 Million

31 Douyin (Daily Active Users):

766.5 Million

32 Kuaishou (Monthly Active Users):

714.1 Million

33 Discord (Monthly Active Users):

150 Million

34.Quora (Monthly Active Users):

400 Million

35. Share of Mobile Web Traffic by Mobile OS:

1. Android – 73.49% &

2. Apple IoS – 26.04%

36. Weekly Online Shopping Activities:

1. Purchases a Product or Service online – 55.8%

2. Ordered Groceries via Online Store – 27.3%

3. Bought a Second-Hand item via Online Store – 10.8%

4. Used an Online Price Comparison Service – 19.9%

5. Used a Buy Now Pay Later Service – 15.3%

37. Online Purchase Drivers:

(Encouraging Factors): Top 7 considered here:

1. Free Delivery – 52.6%

2. Coupons and Discounts – 40.2%

3. Customer Reviews – 33.2%

4. Easy Returns Policy – 31.9%

5. Simple Online Checkout - 28.7%

6. Next-Day Delivery - 28.3%

7. Loyalty Points - 25.1%

38. Digital Content Purchase:

Top 11 considered here:

1. Movie or TV streaming service - 31.5%

2. Music streaming service - 22.5%

3. Music Download - 17.5%

4. Mobile App - 17.1%

5. Mobile Game - 15.5%

6. Study Program and Learning Materials – 11.4%

7. E-Book – 9.9%

8. In-App Purchases - 9%

9. News Service - 9%

10. Premium Web Service - 7.9%

11. Software Package – 7.7%

39. Main Channels for Online Brand Research:

(Top 6 considered here):

1. Search Engines – 51%

2. Social Networks – 46.1%

3. Consumer Reviews – 37.7%

4. Product and Brand Websites – 33.6%

5. Mobile Apps - 29.2%

6. Price Comparison Websites – 25.7%

40 Sources of Brand Discovery:

(Top 10 considered here):

1. Search Engines – 32.8%

2. TV Ads- 32.3%

3. Word of Mouth - 29.9%

4. Social Media Ads - 29.7%

5. Brand Websites - 25.8%

6. TV Shows and Films - 24%

7. Social Media Comments - 23.2%

8. Ads on Websites - 23.1%

9. In-Store Promos - 23.1%

10. Retail Websites - 22.7%

Total Advertising Spending and Digital Advertising Spending:

You may access the full report here if you're looking for more such insights.

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