SMS Marketing Terminologies - [You Should Be Aware Of]

SMS Marketing Terminologies:

You need to understand these various SMS marketing terminologies before you get into the main business of SMS marketing.

Let's get started to know one by one right away.

SMS Marketing Terminologies:

1. SMS: SMS stands for Short Message Service and is more commonly known as texting. It’s a way to send text-only messages to or between phones.

2. MMS: MMS means Multimedia Messaging Service, and it’s a highly effective mix of text and graphic content, such as images and GIFs, to generate more interest in your marketing message.

3. Text Campaign or SMS Campaign: These terms refer to any SMS marketing activities that involve sending text messages to consumers.

4. A2P Messaging: Application-to-person (A2P) messaging is the process of sending mobile messages from an application or online platform to a mobile user.

5. SMS Short Code: Short codes are 5 or 6-digit numerical sequences that can be used to send and receive SMS and MMS messages. They are designed to be easier to read and remember than telephone numbers.

6. SMS Long Code: Long codes are standard telephone numbers that can be used to send and receive SMS and MMS messages.

7. Short Link: Short links are URLs that have been shortened using a link shortening service for use in SMS communications. They may also be referred to as “mobile tracking links” or simple “mobile links.”

8. SMS Keywords: An SMS keyword is a word or phrase that customers text to an SMS Short Code or Long Code to sign up for actions like receiving SMS marketing communications, entering a giveaway, or receiving a special offer.

9. Characters: Characters refer to the number of letters, numbers, special characters, and spaces allowed in an SMS message, generally 160 characters.

10. Bulk SMS or Text Blast: Bulk SMS messaging, also known as text blasts, is the practice of sending a large number of SMS messages to the mobile phones of a predetermined group of recipients at once.

11. SMS Flow or Automation: An SMS flow or automation is a sequence of automated actions based on different triggers, including flows for first-time customers, cart abandonment, and customer support.

12. Conversational Flows: Conversational flows are 2-way communications that provide the recipient with an opportunity to respond to the message.

13. Transactional SMS Messages: Transactional SMS messages provide customers with information about their order, including confirmation, status, and delivery.

14. SMS Bot: An SMS bot is a chatbot designed to support conversational content via text messaging.

15. Opt-In: Opting in is when a customer explicitly signs up to receive SMS communication from a business.

16. Opt-Out: Opting out is the act of unsubscribing from a business’s text messages or declining to opt in.

17. CTIA: The Cellular Telecommunications Industry Association (CTIA) is an organization that represents the U.S. wireless communications industry.

18. S.H.A.F.T. Guidelines: The CTIA-created and monitored S.H.A.F.T. is an acronym that stands for Sex, Hate, Alcohol, Firearms, and Tobacco, and it outlines the categories of text messages that can’t be sent due to moral and legal issues.

19. TCPA: The Telephone Consumer Protection Act is a set of regulations from the Federal Communications Commission (FCC) that aims to protect consumers’ privacy and reduce spam. It specifically prohibits certain types of automated calls, texts, and faxes.

20. GDPR: General Data Protection Regulation (GDPR) is a European data protection and privacy regulation that protects the privacy and personal data of individuals within the European Union and includes compliance guidelines on text marketing.

Need more guidance and supporting resources to master your SMS journey? Access Yotpo.

Here's related information that you may also find helpful – Is SMS Marketing Expensive?

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