Can Keywords be Two Words?:
Yes, keywords can be two words, but they are highly competitive in attracting targeted traffic to your website or blog.
In other words, because there is so much competition, there are fewer opportunities for two-word keywords to rank well in search engines.
In terms of SEO, two-word keywords are typically classified as short-tail keywords, and they have lower conversion rates than long-tail keywords (those with five to six words or more).
Different Words-based Keywords Examples:
When it comes to keywords, it's important to understand that they are the words or phrases that people use when searching for information on search engines like Google.
These keywords play a crucial role in determining whether your website will appear in the search results or not.
When compared with single-word keywords, two-word keywords often provide a ‘bit more’ specific and targeted approach.
For example, let's say you have a website that sells handmade chocolates. Instead of targeting the keyword "chocolates," which is quite broad and too competitive, you can target two-word keywords like "handmade chocolates" or "local chocolates".
These keywords are a bit more specific and help attract users who are looking for exactly what you offer.
Keep in mind that using random keywords won't help in any way, so undertake thorough keyword research before adding any to your website or content.
Remember - “If no one’s searching for your keywords, you often can’t get search traffic. So before you do any content optimization, you must first ensure you’re targeting topics people are searching for” – Ahrefs
It's also important to note that simply using two-word keywords is not enough. To maximize their effectiveness, you need to ensure that your content is optimized for these keywords.
This involves incorporating them naturally into your website's body content, meta tags, headings, title, and URLs.
By doing so, search engines will better understand what your website is about and rank it higher in the search results for those specific keywords, though it is not easy.
Two-word keywords could be useful from a local SEO perspective, but they are challenging when it comes to websites that focus on global SEO or general SEO perspective.
For already established websites [preferably e-commerce Amazon, Walmart, eBay, and alike], two words keywords-based ranking of page or content could be a bit easier.
This means, opportunities are higher by virtue of their popularity, backlinks, and branding factors, but very tougher in content-based websites [blogs and niche websites].
“Keywords are the foundation of SEO. But today, rather than scanning for just a keyword, Google takes a high-level look at your website to get an overall sense of its tone, scope, and relevancy” – HubSpot
Types of Search Intent based on Keywords Type:
In conclusion, yes, keywords can definitely be two words, but far better than single-word keywords.
By targeting specific and relevant keywords, you can increase your chances of ranking higher in search engine results and attracting users who are more likely to convert into customers.
Here's related information that you may also find helpful – What are High Ranking Keywords?
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