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Can SEO Be Done For Free?

Writer's picture: Madhu Kumar CMadhu Kumar C
Dec 28, 20226 min read

Updated: Jan 2


can SEO be done for free - [is SEO free] - [can you do seo for free]
Photo by cottonbro studio [Pexels]

Can SEO Be Done For Free?:

Yes, basic SEO can be done for free, provided you can learn it and use the free SEO tools available. But, the following are some aspects that you need to be aware of.


While investing in premium SEO tools is necessary over time, the ROI from your SEO efforts will outweigh the associated costs, effectively making it a nearly cost-free endeavor. In simple terms, the benefits are significant.


Let's dig deeper to provide you with more information. Also, don't forget to read the FAQs at the end.

Do you know? - “Google claims 82.74% of the desktop search engine market and a staggering 95.16% market share on mobile” – Semrush

How Do You Do SEO for a Website?:

First and foremost, to start, skill yourself with the necessary information by learning the fundamentals or foundations of SEO. Numerous top SEO players on the market even offer a variety of free SEO courses.


Second, make sure your website is optimized. This means:


To identify keywords, you may make use of these tools and platforms:

  • Google Keyword Planner,

  • Answer The Public,

  • Exploding Topics,

  • Google Autosuggestions [while typing in the search bar],

  • Your Google Search Console [GSC] account,

  • Your Google Analytics [GA4] account,

  • Quora, and

  • Also Asked


Even a few of the more expensive SEO tools [like Ahrefs, Semrush, Moz, Long Tail Pro, and more] provide options that you can use without spending any money, but only for a short time and with certain restrictions.


Third, make sure you have a good presence on social media. This means having a profile on major social networks like Facebook, X [Twitter], Instagram, and LinkedIn and actively engaging with your target audience.


Sharing content, participating in conversations, and interacting with customers all help to build your online presence and improve SEO.


Fourth, submit your website to search engines. This will help get your site indexed faster and make it easier for search engines to find the content you want them to find. Sometimes, the indexing process may be late too.


Finally, use Google's free tools. Google offers several free tools that can help you improve your website's search engine ranking, such as Google Search Console and Google Analytics.


Using these tools can also help you identify and fix any issues with your website, and get insights into how people are finding and interacting with it.


Checklist to Start SEO
Image Source - Semrush

In conclusion, SEO can be done for free if you know what you're doing. Although you should be prepared for initially slow returns or weak results, persistence, and devotion will eventually pay off. Thus, the key to SEO success is patience.


Alternatively, if you don't feel confident in your ability for various reasons, consider hiring a professional SEO consultant or SEO agency.


They'll be able to help you create an effective SEO strategy and get the most out of your efforts.


Here's related information that you may find helpful - Worried about High Impressions with Low Clicks in SEO?


FAQs:

Is SEO Free of Cost?:

Acquiring SEO knowledge is free these days. Yet, for ongoing optimization in your digital marketing efforts, allocating funds for SEO tools becomes necessary.


However, when viewed from a long-term perspective, SEO essentially becomes cost-free due to its compounding ROI benefits.


Can SEO Be Done Without Website?:

Yes, you can do SEO without a website. I mean, if you primarily use social media as your main marketing channel, you can engage in social media SEO.


However, for a practical learning experience in mainstream SEO, it's advisable to have your own website or blog.


What can SEO do for your Business?:

Here is what SEO can do for your business:


what can seo do for your business - [how can seo help your business]
Image Source - Conductor

Can I Do SEO on My Own?:

Yes, you can do SEO on your own as long as you possess the requisite SEO skills and are willing to be patient throughout its execution, as outcomes from SEO are generally time-consuming.


What does SEO do for your Website?:

SEO improves website visibility and ranking in search engines, leading to increased organic traffic, a better user experience (UX), and higher chances of conversions.


How to do SEO for Social Media?:

Here are various steps on how to do SEO for social media:

  1. Keyword Research: Identify relevant keywords and phrases for your social media content.

  2. Optimize Profiles: Optimize social media profiles with keywords, bios, and links.

  3. Quality Content: Create high-quality, engaging content with SEO-optimized captions.

  4. Hashtags: Use relevant hashtags strategically to expand reach.

  5. Engagement: Encourage likes, shares, and comments to boost visibility.

  6. Monitor Analytics: Analyze social media analytics to refine your strategy.

  7. Consistency: Maintain a consistent posting schedule for better SEO results.

  8. Mobile Optimization: Ensure your content is mobile-friendly for wider accessibility.


Is SEO Paid or Free?:

Depending on the specific situation and requirements, SEO can be implemented for free or in paid form. Put simply, if you learn it, it's free forever. If you hire someone else, you have to pay for it.


Keep in mind that SEO is one of the most efficient marketing channels and a long-term, cost-effective method of marketing goods or services.


How to Search a Keyword Ranking on Google?:

You can search a keyword ranking on Google by manually searching the keyword in the Google search bar, using SEO tools, or reviewing data in your Google Search Console (GSC) dashboard.


How much does Page Speed affect Rankings?:

Page speed significantly affects rankings. While not the only factor, improving page speed can positively impact your site's overall SEO performance.


How to Write SEO Content that Ranks on Search Engines?:

Here is how you can write SEO content that ranks on search engines:

  1. Do detailed keyword research.

  2. Focus on keywords that have low competition and decent search volume.

  3. Create informative, high-quality, and original content.

  4. Add relevant keywords within the content naturally.

  5. Optimize title tags, meta descriptions, and headers.

  6. Create comprehensive, in-depth content aligned with search intent.

  7. Ensure good readability and user experience (UX).

  8. Include internal and external links.

  9. Optimize for featured snippets.

  10. Ensure mobile-friendliness.

  11. Keep content fresh and updated.


In fact, the aforementioned aspects are also how you can get higher search engine rankings.


pillars of new SEO mindset
Image Source - Sara Taher

How to Drive Your SEO Rankings with Google Search Console?:

To drive SEO rankings with Google Search Console (GSC):

  1. Identify top-performing pages and keywords.

  2. Fix indexing issues and submit sitemaps.

  3. Analyze and improve click-through rates (CTR).

  4. Address mobile usability problems.

  5. Monitor and resolve security issues.

  6. Use the URL inspection tool to troubleshoot.

  7. Leverage the performance report for insights.


How to Assess SEO Ranking Status?:

To assess SEO ranking status:

  1. Use rank-tracking tools.

  2. Monitor Google Search Console data.

  3. Analyze organic traffic in Google Analytics.

  4. Check keyword positions manually.

  5. Track competitor rankings.

  6. Monitor the backlink profile.

  7. Assess Core Web Vitals (CWV) performance.


Regularly reviewing these aspects helps gauge your SEO progress and identify areas for improvement.


Will Transferring Domain to a Brand New Site affect Rankings?:

Yes, transferring a domain to a brand new site can temporarily affect rankings.


Will Content Location Affect Ranking?:

Yes, content location can affect ranking.


Dominating SEO Ranking Aspects:

Here are some SEO ranking aspects that dominate, as usual:

  1. Keywords (relevant, optimized, and aligned with search intent)

  2. Content quality and its uniqueness

  3. EEAT aspects

  4. Page speed

  5. Mobile-friendliness

  6. User experience (UX)

  7. Social engagement

  8. Brand recognition

  9. Technical SEO (HTTPS, structured data)

  10. Quality backlinks (organic)

  11. Bounce rates

  12. URLs (optimized)

  13. Content freshness


Note: “The best practices of SEO remain the same, but it’s worth exploring topics like LLM optimization and learning about AI Overviews” – Ahrefs

What could cause Search Rankings to Drop?:

Here are some important aspects that could cause search rankings to drop:

  1. Algorithm updates

  2. Technical issues (e.g., crawl errors, site speed problems)

  3. Content quality decline

  4. Loss of backlinks

  5. Increased competition

  6. AIO (AI Overviews) influence

  7. Changes in user behavior or search intent

  8. On-site optimization issues

  9. Website redesign

  10. Domain migration

  11. Black-hat SEO practices

  12. Seasonal trends

  13. Over-optimization


How do I get a high SEO Score?:

You can get a high SEO score by building quality backlinks.


Here's related information that might also be useful to you – Google’s Systems For Search Engine Ranking


P.S: Visit Digital Marketing Forum that answers [most un-answered] questions.


P.S.S: Please don’t forget to forward this blog post to your network so they can get the best tips, practices, strategies, education, resources, and tools to help their businesses grow.

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