Email Automation Benefits

Photo by Mikhail Nilov [Pexels]

Email Automation Benefits:

Email marketing automation is the process of configuring your email marketing campaigns to automatically trigger when certain events occur, generally such as a subscriber signing up to your mailing list, purchasing a product from your online store, unsubscribing, and more.

With email marketing automation, you can save time and effort by scheduling and delivering emails at the right time without having to manually input data or create messages one by one.

Are you aware? - “Email automations are an excellent way to boost retention rates, particularly by creating an exceptional post-purchase experience” – Klaviyo

To give you more information, let's go deeper.

Benefits of Email Marketing Automation:

Here are the six major benefits of email marketing automation:

1. Reduces the workload significantly and allows your marketing team to focus on more important tasks while still being able to stay connected with your leads throughout the email marketing campaign.

"The best email marketing campaigns are triggered based on prospect actions. These actions are what email marketing automation is designed to do for you"

2. Saves time and resources by creating and sending out email campaigns to your leads.

Automating campaign creation can save you up to 80% of the time it takes to create a campaign, so you can spend more time testing and optimizing performance.

3. Eliminating manual processes can help reduce errors, making it easier to maintain email deliverability and improve subscriber engagement.

4. Gives you more control over your campaigns, allowing you to easily make changes as needed throughout the campaign lifecycle.

5. Helps you target specific leads, allowing for a more personalized experience.

Do you know? - “Personalized emails deliver 6 times higher transaction rates than emails without personalization” - Litmus’s Personalization Lessons Report

6. Automating unsubscribes streamlines the process, promoting efficient list management and respecting subscriber preferences.

Image Source - Litmus

In summary, incorporating email marketing automation into your campaign strategy enables you to leverage these benefits, contributing to enhanced overall campaign results.

Need help? Use Systeme.io to set up your first email automation.

Here's related information that you may also find helpful – Marketing Automation Statistics [Accelerate Efficiency and Sales].

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