How to [Recover] from Negative SEO?

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How to Recover from Negative SEO?:

Negative SEO can be a huge problem for any website. It can cause your website to drop in search rankings, resulting in lower traffic and decreased revenue.

Fortunately, there are steps you can take to recover from negative SEO. Let's go deeper.

Do you know? - “While negative SEO is unlikely to work these days, it's always good to be vigilant” - Ahrefs

Recover from Negative SEO:

Here are the steps to follow to help recover from negative SEO:

1. First, you should identify the source of the problem. This can be done by running an SEO audit of your website.

You can use tools like Ahrefs, Semrush, Sitechecker, Screaming Frog, or any other SEO tool you are familiar with that does the job of finding any suspicious links, spammy links, toxic links, or other irregularities that may be causing your website to be penalized by search engines.

SEO Audit Workflow:

2. Once you have identified the source of the negative SEO, you can take steps to rectify it.

This could include removing the offending links, disavowing them in webmaster tools (on Google Search Console), or submitting a reconsideration request to Google.

You should be aware that Google’s core algorithm, Penguin 4.0, aims at identifying and ignoring low-quality links so they don’t affect your rankings.

“The chance of a negative SEO attack being successful is lower now than in the pre-Penguin 4.0 era. Moreover, if it is successful, Google probably won’t demote your entire site—so the real-life negative effect is likely to be much less catastrophic than it once was” - Ahrefs

3. In addition, you should also keep an eye out for any other suspicious activity that could be affecting your website. This could include malicious code or redirects, or even a competitor using link schemes to manipulate your ranking.

4. It is also important to establish a regular SEO strategy to ensure that your website is always compliant with Google's guidelines.

This should include producing unique, helpful content, content optimization, internal linking, technical SEO aspects, quality link building, and regular audits of your site's various SEO elements.

Image Source - Moz

5. Strengthen your website's security. Negative SEO attacks can also include hacking or malware injection.

Make sure your website is secure by using strong passwords, keeping your website updated with the latest security patches, and regularly monitoring for any suspicious activities.

6. Continuously monitor your website's performance and backlink profile. Set up alerts for any sudden drops in rankings or suspicious activities. If you notice any new harmful links, disavow them promptly using the Google Disavow Tool.

7. Seek professional help. If you're unsure about how to handle negative SEO or if the damage is extensive, it may be worth consulting with a professional SEO agency or expert who can assist you in recovering from the attack.

Furthermore, it's important to consider that there could be additional unidentified factors contributing to negative SEO, which may vary depending on the specific circumstances and should not be overlooked within this context.

Recovering from negative SEO takes time and effort—definitely not instantly—but by following these steps and staying committed to ethical SEO practices, you can regain your website's rankings and visibility.

Remember, prevention is always better than cure, so make sure to regularly monitor your website's SEO performance and take proactive measures to protect it from negative SEO attacks.

“SEO doesn’t live in a vacuum. What’s happening in other marketing channels or areas of the business can have both positive and negative SEO implications” – The Gray Dot Company

In conclusion, recovering from negative SEO can be a challenging yet manageable process.

By diligently monitoring your website, disavowing toxic links, and consistently producing high-quality content, you can mitigate the impact of negative SEO and safeguard your online presence.

Remember, proactive and vigilant SEO management is key to staying resilient against malicious tactics.

Here's related information that you may also find helpful – How does Google Measure How Interesting Your Content is?

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