Marketing Automation Statistics and Facts - [Game Changer]

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Marketing Automation Statistics and Facts:

This blog post is all about marketing automation statistics that have been collectively shared here. It also includes related facts, quotes, and expert opinions that I think are quite important.

In fact, I have personally come across these while reading email newsletters, case studies, market research papers, blogs, industry publications, and reports. When I feel they are relevant, I also utilize them in my blog posts.

Do you know? - “We’re going to move into a territory where automation, machine learning, and artificial intelligence will prevail over the rest, seeking maximum personalization in ads” - Elena Ferreras, Wink [Channable Email]

Marketing Automation Statistics and Facts:

By the way, this post may be saved, shared, or bookmarked as it goes through timely revisions or updates depending on fresh information.

“In 2020, the global market for marketing automation was $4,438.7 million, and it's expected to grow to $14,180.6 million by 2030. Moreover, the top 28% of businesses actively use marketing automation and AI tools in their process” – HubSpot

“Advertising agencies will replace 7.5% of jobs with automation by 2030 amid the rise of generative artificial intelligence (AI), according to a new Forrester Research forecast” – MARKETING DIVE

“68% of B2B marketers implement automation in their marketing strategy” – Search Engine Journal

“Across all industries, our latest data indicates an average conversion rate of 0.1% for email campaigns and 1.82% for automations” – Klaviyo

“61% of customer service professionals say most reps will use AI/automation in their role by 2024” – HubSpot’s The State of AI Survey 2023

“The biggest benefits of using AI/automation tools for customer service are that they make customer service available 24/7, automate manual tasks, and help respond to customer service requests faster, allowing reps to spend time solving more complex tasks” – HubSpot’s The State of AI Survey 2023

“Email marketers need to become even more responsive to business needs than usual. Brands that fail to take advantage of automation are likely to suffer, says Dela Quist, Alchemy Worx” - Email Trend Report 2023 by Halon

“The three most popular use cases for AI/automation in sales are automating manual tasks (35%), offering data-driven insights (34%), and helping write sales content or prospect outreach messages (31%)” – HubSpot’s The State of AI Survey 2023

“3 small business marketing trends to create lasting impact next year [2023] – Automation and Outsourcing, Tighter Scrutiny on Marketing Budgets, and The Rise of Cookie-less Measurement” - Meta via Marketing Dive Newsletter

“71% of sales professionals say AI/automation tools have impacted the way they plan to sell in 2023, and 60% say these tools are important to their overall sales strategy” – HubSpot’s The State of AI Survey 2023

“With a birthday automation, you can celebrate along with your customers on their special day by offering a discount, free shipping, a free birthday gift, or simply just acknowledging the day” – Klaviyo

Image Content Source - Marketing Dive

“The three most popular use cases for AI/automation when it comes to websites are analyzing blogs to provide actionable insights (37%), automating time-consuming SEO tasks (35%), and leveraging AI to help create an SEO-driven content strategy (34%)” – HubSpot’s The State of AI Survey 2023

“Marketing automation isn't just about marketing, despite the name. It's there to support the revenue-driving activities in a business, including sales” – MarketingProfs

“To strike the perfect balance between a humanized experience and the convenience and efficiency provided by automation and technology, layer the digital service experience with agent-assisted service in a way that is seamless to the customer” - Oracle and Ascend2 Survey Report

“A whopping 84% of bloggers using AI and/or automation say it's effective at aligning web content with search intent. Additionally, 80% say it can help improve user experience, 74% believe it benefits their SERP ranking, and 80% say it can help boost SEO” – HubSpot’s The State of AI Survey 2023

“Email automations are an excellent way to boost retention rates, particularly by creating an exceptional post-purchase experience” – Klaviyo

“Automation is ultimately a net positive for digital marketers. The more a brand trusts its data, the easier it is to lean into automation” – Search Engine Journal

“We know small business owners don’t have tons of free time to devote to digital marketing, so consider using marketing automation to make this process even easier for yourself” – HubSpot

“Marketers are busier than ever, so it makes sense that a variety of marketing automation trends have emerged. Automation and AI save them significant time and effort” – HubSpot’s 2023 State of Marketing Report

Here's related information that you may find helpful – Marketing Automation Integration [You have to know this].

“ROI isn’t just counting the bucks. It’s about knowing the weight of each dollar. For every dollar poured into marketing automation, the average ROI is $5.44. That’s not just profit — it’s smart spending” – MarTech

“Across all industries, our latest data indicates an average CTR of 1.51% for email campaigns and 5.83% for automations” – Klaviyo

“It is crucial to find a balance between automation and personalization. A good rule of thumb is to use automation based on user behavior or customer lifecycle stages and align personalized messages with the customer's interests and needs” – MarketingProfs

“SMS is a channel where customer data goes a long way: Marketers can use segmentation and automation to deliver highly relevant, personalized text messages to the people who are most likely to act on them” – Klaviyo

“While it’s helpful to schedule posts in advance, don’t rely solely on automation to drive engagement. Spend some time each day interacting with followers, replying to comments, and engaging in conversations” – Semrush

“Marketers are leveraging a healthy mix of email marketing strategies, including automation (27.55%), campaigns (26.65%), personalization (23.08%), and segmentation (22.72%)—almost an even split across the board” – Klaviyo

“Automation is the hottest trend in digital marketing right now, and it is here to stay. It can streamline the repetitive tasks of your business and increase overall productivity by automating workflows based on triggers and actions” – MarketingProfs

“Indeed, 3 of the top 4 AI use cases are related to automation, highlighting the importance of scaling up speed and effectiveness with existing resources” – Salesforce Research

“With 87% of companies either using or planning to implement marketing automation solutions, you risk being left in the dust if you’re not on this train” – MarTech

“The most commonly replaced martech tools are marketing automation platforms (24% of respondents say they have changed in 2023), SEO software (22%), and work/product management solutions (18%)” – MarketingProfs

“Marketing automation is incredibly powerful. I know companies that make 50% of their email revenue on automated and transactional emails on 4% to 5% of their overall volume” – MarTech

Source - Constant Contact and Ascend2 Survey Insights Report

“In fact, 39% of SMBs that have been using AI for less than 6 months have seen immediate results – but, this number jumps to 57% after a year of use. In other words, AI and marketing automation can have both an immediate and a lasting impact on your business” – Small Business Now: An AI Awakening Report by Constant Contact and Ascend2

Forrester found that B2B marketers whoimplement marketing automation have a 10% increase in their sales pipeline contribution. It can also result in a 15% increase in sales productivity and a 12% decrease in marketing overhead, according to tech research firm Nucleus Research” – MarTech

“Leverage marketing automation tools for personalized and timely communication. Send targeted messages based on customer behavior and preferences” – Data Axle

“AI-powered marketing automation will help you increase productivity, streamline processes and deliver optimized and personalized messages to your customers, which will reflect in your return on investment” – Creatopy

Are you aware? - "Systeme.io is the most cost-effective marketing automation platform in the market right now!"

“According to a McKinsey Report, early adopters of pipeline automation reported efficiency gains of 10%-15% and sales growth of up to 10%” – CXL

“AI-powered automation is central to B2B lead gen campaigns, allowing you to deliver personalized experiences at scale while optimizing resource allocation and campaign performance” – Search Engine Land

“Amid data overload, you can rely on AI and automation to streamline lead generation and boost efficiency. AI simplifies tasks like data analysis, ad copywriting and emailing prospects, simplifying PPC processes” – Search Engine Land

Here's related information that you may find helpful – Can Marketing Automation Tools Enhance Customer Retention and Loyalty?

“Technology like AI and automation can help SMBs speed up the process for determining which tactics, channels, and campaigns deliver the best results. When used effectively, that enables them to make better use of their time by focusing on what is going to work” - The Current State of SMB Marketing Report by Constant Contact

“58% of marketers plan to increase their investment in automation and AI in 2024” – HubSpot

“make sure you have good drip campaigns to nurture leads and build trust. Following up on every single lead is no longer a huge challenge thanks to behavioral email and marketing automation” – Animalz

“Automation is here to stay. It will likely become an even larger and more integral part of campaign creation and management as time goes on.” – Search Engine Land

Image Content Source - Creatopy

“Your business should not only disclose the use of AI and automation in your operations but should also explain how these technologies help you make decisions or influence customer outcomes” – MarTech

“Technology plays a crucial role in helping CMOs clarify metrics and demonstrate the financial impact of marketing activities. Marketing automation platforms, customer relationship management (CRM) systems and advanced analytics tools can provide the data and insights needed to measure performance accurately” – MarTech

"Add personalization and automation tools, and text marketing is a powerful engagement engine for your business, driving both the bottom line and customer satisfaction" - EZ Texting's 2024 Consumer Texting Behavior Report

“as the importance of automation increases, the global marketing automation market is projected to grow to $8.42 billion by 2027” – MarketingProfs

“For the fifth year in a row, the MarTech Replacement Survey found marketing automation platforms (MAPs) were the most-replaced application in the martech stack. The percentage of respondents replacing marketing automation platforms in the past year rose from 24% in the 2023 survey to 31% in 2024.” – MarTech

“A majority of businesses use marketing automation tools nowadays — in fact, studies cite around 56% of businesses currently use the technology, and that number continues to grow” – HubSpot

“Technology plays a crucial role in helping CMOs clarify metrics and demonstrate the financial impact of marketing activities. Marketing automation platforms, customer relationship management (CRM) systems and advanced analytics tools can provide the data and insights needed to measure performance accurately” – MarTech

“The top two marketing priorities have been the same in recent years—automation and personalization” - The 2024 State of Email in Lifecycle Marketing Report by Litmus

"Learning new skills is especially important as companies revamp workflows, applying AI and automations to make processes more efficient and effective” - 2025 Career Outlook: Content and Marketing Professionals Report by CMI

Keep checking back for future updates to this post about marketing automation statistics and facts to remain competitively superior.

Here's related information that you may also find helpful – Mobile Marketing Statistics [Mobile is the new traffic source for business].

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