Marketing ROI Statistics - [From Data To Dollars]

Photo by Andrea Piacquadio [Pexels]

Marketing ROI Statistics:

This blog post is all about marketing ROI statistics that have been collectively shared here. It also includes related facts, quotes, and industry experts' opinions that I think are quite important.

In fact, I have personally come across these while reading email newsletters, case studies, market research papers, blogs, industry publications, and reports. When I feel they are relevant, I also utilize them in my blog posts.

Marketing ROI Statistics:

By the way, this post may be saved, shared, or bookmarked as it goes through timely revisions or updates depending on fresh information.

59% of marketers say email is their biggest source of ROI and marketers who used segmented campaigns note as much as a 760% increase in revenue” – HubSpot

“92% of video marketers in 2023 say video gives them a good ROI—a record high (Wyzowl, 2023)” – Oberlo

“Email marketing continues to earn a high ROI compared to many marketing channels. According to a 2022 report by Litmus, the average ROI for email is $36. That number shoots up to $45 for retail, ecommerce, and consumer goods” – Klaviyo

“And companies that implement AI in marketing see an average increase in ROI of up to 30%, according to a study by Accenture” – HubSpot

“Influencer ROI is also 11 times greater than other digital marketing tactics, generating $5.20 for every dollar spent” - Retail Dive and afluencer Report

“77% of marketers believe acquisition campaigns deliver higher ROI with acquisition email” – Data Axle

“ROI has maintained the top spot when it comes to effective KPIs, with conversion rate and website traffic following close behind” - 2023 State of B2B Digital Marketing Report by Wpromote

“Bringing Google Analytics data into BigQuery can help you reveal business insights across more data and build ML-based audiences to increase marketing ROI” – Google Cloud

Percent of e-commerce brands ranking a marketing channel:

Image Source - Klaviyo and Qualtrics

“#1 highest ROI of any marketing channel are blogs, social media shopping tools, and influencer marketing” – HubSpot’s 2023 State of Marketing Report

“Whatever version, short-form video has the highest ROI of any social media strategy, favoured by 59% of marketers” – Retail Dive and afluencer Report

“Virtual events offer more value for your brand, and by adopting them, you can save money and increase your ROI” - BlueJeans by Verizon Report

“Small to midsize events (events under 350 attendees) had the highest ROI for 72% of respondents, a soon-to-be released Splash survey of marketers and event professionals found” – MarketingProfs

“By tracking and applying social media analytics to your strategy, you’ll be able to reach your audience more effectively. And when you do this, you’ll see improvements in factors directly tied to your ROI, like engagement, conversions, loyalty, and more” – HubSpot

Here's related information that you may find helpful – Marketing Automation Statistics [Accelerate Efficiency and Sales].

“Data-driven personalization can help you better serve your customers while improving your marketing ROI” – The 2024 State of Data-Driven Personalization in Marketing by ICUC Social and Convince & Convert

“According to an exclusive research report conducted by StackAdapt in partnership with Advertiser Perceptions, 50% of advertisers who have implemented a multi-channel advertising strategy saw a better return on investment (ROI)”

“In a 2023 HubSpot survey, 36% of marketers said data is essential for reaching target audiences and understanding customers, while 32% said investing in it boosts marketing ROI” – HubSpot

“It’s no secret that one of the most effective ways to promote your business online is through search ads. In fact, when correctly optimized, pay-per-click (PPC) advertising returns $2 for every $1 spent—a 200% ROI—on average” – WordStream

“You should test every email you send, but it’s crucial when you add new creative elements. Brands that use an extensive testing checklist report an ROI of 40:1” – HubSpot’s 2023 State of Marketing Report

“Facebook is the most popular social media platform marketers are using in 2023, and it has the best ROI compared to every other platform” – HubSpot’s 2023 State of Marketing Report

“Instagram and Facebook are by far the most popular social selling platforms among marketers. Not only do they offer the highest ROI, but they also have the most developed social shopping tools for selling products in social media apps” - 2023 Global Social Media Trends Report by HubSpot and Brandwatch

“A holistic approach toward attribution is required to measure ROI accurately across channels, enabling marketers to optimize their strategies for better outcomes” – Search Engine Land

“The way you run your A/B testing and experimentation program has a huge effect on what you get — both in terms of optimizing experiences and ROI” – Optimizely

ROI from Social Media Platforms:

Image Source: Social Trends 2024 Report by Hootsuite

“The low upfront costs and high success rate makes it [SEO] one of the highest ROI channels used by marketers. And once it’s up and running, the sky's the limit” – HubSpot’s 2023 State of Marketing Report

“After email, top marketing channels for ROI include paid search (cited by 69.74% of brands as a top-3 ROI-generating channel), paid social (69.46%), broadcast (64.81%), and SEO (58.97%)” – Klaviyo

“People simply love watching. That’s why video has the highest ROI of any media format by far, followed by images, blog posts, and podcasts or other audio content” – HubSpot’s 2023 State of Marketing Report

“58% of our survey's marketers listed YouTube as a platform they leverage when working with creators and influencers. 20% of marketers said YouTube yields the highest ROI when working with influencers” – HubSpot

Here's related information that you may find helpful – Personalized Marketing Statistics [This is a today’s need].

“Surveyed marketers voted search, display, and social advertisements the most impactful when it comes to ROI” – Alexa Kilroy on Nielsen’s 2023 Annual Marketing Report.

By creating content you know your audience is interested in, you can dominate industry keywords, generate conversions, and increase the ROI of your content marketing investment” – siege media

“Most marketers agree that Facebook has the highest ROI of all social media platforms” – passport-photo.online

“You can use both organic and paid campaigns to increase your ROI. You have a potential to see 61% higher conversions and lower the cost per conversion by 12% by having both a LinkedIn Page and by running LinkedIn ads” – HubSpot

“Remember that, of all email marketing strategies, ecommerce brands of all sizes are most satisfied with their ROI on personalization efforts” – Klaviyo

“When ranking marketing channels by the ROI they deliver, email wins again: 76.86% of all businesses place email marketing in the top 3 ROI-generating marketing channels” – Klaviyo

“Instagram is the highest ROI platform, and it will remain popular with marketers this year. More than half of marketers (51%) using Instagram for their brand plan to increase their investment in 2023” - 2023 Global Social Media Trends Report by HubSpot and Brandwatch

“The most common ways to calculate ROI from content marketing are by measuring revenue coming from leads and conversions generated by content (67%)” - The State of Content Marketing 2023 Global Report by Semrush

“Instagram Reels, TikToks, and YouTube Shorts are the most-used content format and generate the highest ROI” - 2023 Global Social Media Trends Report by HubSpot and Brandwatch

“Respondents say the top ways they try to measure the ROI of their direct mail campaigns are via individual customer activity within a specific time period (46% say they measure) and via QR codes (41%)” – MarketingProfs

“Among all the apps offering in-app purchases, Instagram is the one consumers say offers the best shopping experience. Social media marketers also believe it offers the best ROI and marketing tools” – HubSpot

“With declining organic reach and increasing ad costs, marketers and business owners are turning to influencer marketing for ROI” – upfluence

"Facebook Ads have an average return on investment (ROI) of 152% and an average conversion rate of 9.21%, which is higher than Google Ads at 3.48% on the Search Network and 0.72% on the Display Network" - SEOCHATTER

“70% of companies that succeed the most in content marketing measure content marketing ROI” – The State of Content Marketing 2023 Global Report by Semrush

ROI from Digital Marketing Strategies:

“Two years ago, I went searching for my own El Dorado, my golden fly-wheel. And after a lot of trial-and-error, I’m now at the point where I can spend about $2.50 on a Facebook ad opt-in and get back $55.80, or about a 22x ROI” – Brennan Dunn, Growth Lab

“Michael Brenner from Marketing Insider Group says that organic search and referral traffic generated by content marketing is the largest and most effective source of marketing ROI for brands” – Semrush

Here's related information that you may find helpful – B2B Marketing Statistics [Data-Driven Business Success]. 

“59% of marketers say email is their biggest source of ROI and marketers who used segmented campaigns note as much as a 760% increase in revenue” – HubSpot

“The main challenges for marketing and communications professionals are dedicating the time and resources to succeed on social, and measuring the impact and ROI” - State of Social 2023 Report [EMEA Edition] by Meltwater

“Nine in ten executives say thought leadership is critical, according to the Harris Poll Unlock Revenue and Engagement with Thought Leadership. Fortune 100 execs estimate their thought leadership ROI to be 14:1” – MarketingProfs

“To combat the effects of IOS 15.6, marketers are rethinking their own channel strategy, where they control the narrative and where they can get a much higher ROI from one-to-one messaging” - Erica Bonelli, director of strategy consulting at Wunderkind.

“As many companies face strict budgets amid economic uncertainty, it’s critical for marketing leaders to optimize the ROI of every channel and campaign. By offering tailored customer experiences and clear, relevant content, marketers will see a direct impact on customer retention and acquisition rates” – Wunderkind and Retail Dive Report

“SEO is a long-term game. It takes some time for SEO to produce results. The good news is that the ROI increases significantly as the SEO results compound” – MarketingProfs

“Virtual events offer more value for your brand, and by adopting them, you can save money and increase your ROI” - BlueJeans by Verizon Report

“ROI has maintained the top spot when it comes to effective KPIs, with conversion rate and website traffic following close behind” - 2023 State of B2B Digital Marketing Report by Wpromote

“92% of video marketers in 2023 say video gives them a good ROI—a record high (Wyzowl, 2023)” – Oberlo

“Negative keywords are essential for optimizing PPC campaigns and maximizing ROI” – Semrush

“Google’s research shows that effective creative of YouTube ads accounts for 50% of ROI. They identified 4 elements that drive performance on YouTube: attention, branding, connection, and direction” – Creatopy

“marketing leaders are now responsible for educating their C-suite (especially their CFO) on the importance of increasing their budget to optimize performance and ROI” – The 2023 CMO State of the Union Report by Wunderkind

“Predictive AI and machine learning have a significant impact on marketing campaigns and ROI, offering valuable insights and improved decision-making” – The Traffic Talk Newsletter

Image Content Source - HubSpot

“It’s here that AI systems and AI research can be a valuable tool for your business – analyzing complex data in minutes to help improve effectiveness and boost return on investment (ROI)” – Search Engine Journal

“To improve ROI, 49% of B2B marketing managers determined target audiences, 35% analyzed marketing channels, and 34% identified business goals” – B2B Reviews

“ROI isn’t just counting the bucks. It’s about knowing the weight of each dollar. For every dollar poured into marketing automation, the average ROI is $5.44. That’s not just profit — it’s smart spending” – MarTech

“Calculate the ROI of every platform you use and weigh them against each other. Find a channel that’s lagging behind? Even if it generates a positive ROI, it may not be worth the investment if there’s greater potential for growth with your other platforms” - Social Trends 2024 Report by Hootsuite

Here's related information that you may find helpful – Emotional Marketing Statistics [It’s time to get connected with customers]. 

“Collaborate across your business, operations and technical teams to ensure that priority AI use cases balance ROI, risk and precision” – AI for Customer Service Guidebook by IBM

“Long-tail keywords are easier to rank for than their shorter counterparts, and often produce a higher ROI” – Instapage

“Personalization has moved beyond segmentation — it’s now a proven strategy to transform customer relationships, drive business growth, and increase marketing ROI” – Salesforce

“Google Ads have an ROI of $8 for every $1 you spend” – Semrush

“89% of marketers using influencer marketing say its ROI is comparable to or better than other marketing channels” – CoSchedule

“The fastest way to increase the ROI of your marketing activities is to identify your customers' buying triggers. And reach out to them exactly when they occur” – Stacked Marketer Newsletter

"ROI does not happen overnight, so give your content-marketing mix strategy time to generate results” – MarketingProfs

“Social media is indisputably the #1 marketing channel. Not only does it offer the highest ROI, but it's used by 43% of marketers” – HubSpot

“Instagram and Facebook are tied for the highest ROI platforms, followed by YouTube, TikTok, LinkedIn, and X” – HubSpot

“Today, there’s hardly any contest – short-form video is now the #1 content marketing format, offering the highest ROI. Short-form video is also the most popular, used by 44% of marketers” – HubSpot

“In the UK, affiliate marketing boasts an impressive ROI ratio of 1:16 and in the US, affiliate marketing stands shoulder to shoulder with email in driving e-commerce orders, as per Business Insider” – DailyZoo Newsletter

“Beyond meeting consumer demand, data-driven marketing comes with big business benefits. According to global management consulting firm McKinsey, it can reduce customer acquisition costs by 50%, boost revenue by 5% to 15% and increase marketing ROI by 10% to 30%” – Vibes Playbook

“Facebook, Instagram, YouTube, and TikTok have the strongest ROI — and these align with where marketers are investing in 2024. Twenty-seven percent of marketers who don’t use YouTube plan to start in the year ahead. For those curious, 68% of marketers predict more success with X than Threads in 2024” - HubSpot’s 2024 State of Marketing Report

“Around one in five marketers globally currently use mobile messaging, 10% say it’s a top driver of ROI, and 12% plan to invest in mobile for the first time in 2024” - HubSpot’s 2024 State of Marketing Report

“Email marketing is tied for second place as the channel that provides the highest ROI” - HubSpot’s 2024 State of Marketing Report

“The better news — AI-powered personalization in marketing can increase ROI by up to 70%, and that’s just one of many ways email teams can use emerging technologies like AI” - HubSpot’s 2024 State of Marketing Report

“according to a study run by Accenture, companies that adopt AI see a 30% increase in ROI” – Creatopy

“Email marketing has an impressive ROI of $36 for every $1 spent. Furthermore, email marketing revenue is expected to reach $12.88 billion in 2024, according to Statista” – HubSpot

“68% of businesses report an increased return on investment (ROI) in content marketing and SEO thanks to using AI” – Semrush’s 2024 AI Content Report

“Blog posts live on a website and should be published regularly to attract new visitors. In fact, 16% of marketers say that their blog posts generated the biggest ROI for their businesses this year” – HubSpot

“According to our Global Social Media Trends Report, Instagram is the best source of ROI among social media platforms and has the biggest potential for brands to grow their audience” – HubSpot

“Repurposing content extends its lifespan and allows you to reach new audiences and drive additional ROI from your original investment” – Search Engine Land

“SEO offers consistently high ROI compared to other channels. One recent study calculated that each dollar invested in SEO leads to a whopping $22 return” – Conductor

“Investing in processes, by contrast, is a reliable way to conserve resources and improve outcomes. Whether you’re trying a bold new strategy or seeking to streamline a long-established marketing tactic, process improvement is a reliable investment in better ROI” – AgileSherpas

"Marketers with rich networks are more likely to land better-paying opportunities and get referrals from peers. Building genuine relationships with other marketers and business professionals is a high ROI investment” – CoSchedule

“According to HubSpot’s 2024 State of Marketing Report, short-form video delivered the highest ROI of any content format of 2023” – Semrush’s Digital Trends 2024 Report

"47% of marketing professionals said in-person event marketing gives the highest return on investment (ROI)" - EnterpriseAppsToday

“Use data to guide the optimization process, aiming for the ideal mix of automation and granular location control. Through analysis and testing, you can leverage geotargeting tools to enhance ROI and achieve your marketing goals” – Search Engine Land

Image Content Source - LinkedIn Ads Privacy Playbook

“As privacy changes take effect, now is the time to test new technologies that help you connect with the right audience, at scale, and drive the ROI you need” – LinkedIn Ads Privacy Playbook

“Affiliate marketing, when done right, can deliver an average return on ad spend (ROAS) of 12:1” – DailyZoo Newsletter

“marketers who use Google's AI-powered video reach campaigns see 3.7X return on ad spend compared to those who don't” – HubSpot

“84% of global marketers say they are extremely or very confident in the holistic ROI capabilities of their marketing technology” – Nielsen’s 2024 Annual Marketing Report

“the average ROI of search, which is the second-most favored channel among marketers, has been 51% lower than the average ROI across all media over the past three years” – Nielsen’s 2024 Annual Marketing Report

“There is monetary truth to the saying, “out of sight, out of mind.” If you let your brand decay, future sales tend to decline at a 1:1 ratio. This is the kind of ROI-minded intel you need when presenting plans to those who have ultimate say in budgets” – Nielsen’s 2024 Annual Marketing Report

“Over seven in ten B2B marketers say video positively impacts their marketing ROI” – springboard

“Testing your social media strategies is a must for high ROI. When you know what produces results, you know what you need to continue doing to meet your goals” – HubSpot

“To accurately measure ROI, then, it's vital you determine which social media metrics matter most to your team” – HubSpot

“Blog posts live on a website and should be published regularly to attract new visitors. In fact, 16% of marketers say that their blog posts generated the biggest ROI for their businesses this year” – HubSpot

Source - HubSpot's 2024 AI Trends for Marketers

“According to our Global Social Media Trends Report, Instagram is the best source of ROI among social media platforms and has the biggest potential for brands to grow their audience” – HubSpot

“Repurposing content extends its lifespan and allows you to reach new audiences and drive additional ROI from your original investment” – Search Engine Land

“Ad creative can make or break your social media advertising campaign. The right messaging and scroll-stopping visuals will give you the most ROI” – Buffer

“With an average ROI of 36:1, your most dependable and measurable marketing channel—email—is the key to unlocking endless revenue opportunities and reaching your marketing goals” – Litmus

“Marketing leaders agree that, although AI is still evolving, teams can leverage it now to boost ROI. AI software solutions are affordable, scalable, and customizable, empowering teams with data analysis capabilities” - HubSpot’s 2024 AI Trends for Marketers

“Podcast Advertising Delivers 4.9 Times ROI and Outperforms Traditional Media, According to New Study” – podnews

“Short -Form, Social Videos Produce Highest ROI” - LinkedIn’s B2B Marketing Benchmark 2024 Report

“The good news is that a well-designed website will be effective for a longer period of time– and your website ROI will follow suit” – Orbit Media Studios

“21% of marketers say YouTube (alongside Facebook) offers the highest ROI when working with influencers or creators. That’s the highest of all platforms” – HubSpot

“According to our study, humorous content results in the biggest ROI of any content type” – HubSpot

“Every marketing dollar counts. Analytics empowers you to discern between the fruitful and the futile. Whether it's email campaigns, videos, or search traffic, data analysis is your secret weapon. Trim the fat, amplify the winners, and watch your ROI soar” – DailyZoo Newsletter

“showing UGC offers fantastic ROI, with 40% of marketers calling it a high-ROI format on social media. It’s especially loved by Gen Z, TikTok’s largest demographic” – HubSpot

"The Marketing Week found that almost half of marketers (48.4%) report that ROI is the most important metric for their CEO, CFO, and board members, followed by delivering business outcomes (39.9%) and new customer acquisition (35.8%)” – Bospar Report

“Ad creative can make or break your social media advertising campaign. The right messaging and scroll-stopping visuals will give you the most ROI” – Buffer

Image Content Source - Level343

“With an average ROI of 36:1, your most dependable and measurable marketing channel—email—is the key to unlocking endless revenue opportunities and reaching your marketing goals” – Litmus

Keep checking back for future updates to this post about marketing ROI statistics to stay ahead.

Here's related information that you may also find helpful – Marketing Spend Statistics [Time to make informed decisions].

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