Mobile Marketing Statistics - [Power of Finger Tap]

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Mobile Marketing Statistics:

This blog post is all about mobile marketing statistics that have been collectively shared here. It also includes related facts, quotes, and expert opinions that I think are quite important.

In fact, I have personally come across these while reading email newsletters, case studies, market research papers, blogs, industry publications, and reports. When I feel they are relevant, I also utilize them in my blog posts.

Mobile Marketing Facts and Statistics:

By the way, this post may be saved, shared, or bookmarked as it goes through timely revisions or updates depending on fresh information.

“Users view more than 52% of websites on mobile devices, effectively outpacing any other type of web browsing device” – siegemedia

To truly be optimized for mobile, you must ensure the content is immediately legible (without the user needing to zoom in) in both normal and dark screen modes” - Sarah Lieneke-Nickle, E-commerce Email Marketing and Copywriting Expert, AZ Big Media

“According to Google, 53% of mobile users abandon a site if it takes longer than 3 seconds to load. Ensuring your website loads quickly and is optimized for mobile devices can significantly boost user engagement, reduce bounce rates, and improve search engine performance” - Ross Simmonds Newsletter

“A positive mobile experience is critical to your business’s success –– 52% of people are less likely to engage with a company that has a poor mobile experience” – WebFX

“Mobile-friendly Web Design. As of early 2023, Similarweb reports that 64.97% of web traffic is via a mobile device, vs. 32.86% on desktop, and only 2.16% on tablet” – HubSpot’s 2023 State of Marketing Report

“57% of local search queries are submitted using a mobile device or tablet. People want solutions, and they want them quickly. Mobile-friendly content directs users to your business when they need it the most” – HubSpot

“Did you know that over 40% of online transactions happen on mobile? More people use their mobile devices to shop than ever, so it’s critical to have a mobile-friendly website” – WebFX

“Most people using voice search are probably using it on mobile. So your site must be mobile-friendly to perform well in Google Voice Search results” – Semrush

“By 2022, consumer shopping had radically transformed. Now, it’s mobile traffic that dominates: upwards of 70% of online shoppers do so on their phones” – Semrush

“Even a one-second delay in mobile load times can reduce conversion rates by up to 20%. Slow, laggy websites frustrate visitors and might prevent Google from crawling your pages” – HubSpot

“51% of consumers have received push notifications from a brand’s mobile app that they have on their phones, even when the app is closed” - The 2023 Mobile Consumer Trends Report by Vibes and Industry Dive's studioID

Here's related information that you may also find helpful – How does mobile advertising work? [All you need to know about]

“Content quality and technical SEO go hand in hand. Optimize website performance on desktop and mobile to improve the experience for visitors and make it easy for Google to index your pages” – HubSpot

Image Content Source - Search Engine Land

“More than 7 out of 10 [71%] smartphone users say they are likely to save and redeem personalized mobile wallet offers or coupons that are enhanced with their name and tailored to their personal shopping preferences” - The 2023 Mobile Consumer Trends Report by Vibes and Industry Dive's studioID

“Search results differ drastically between mobile and desktop. Invest in PPC for mobile and SEO for desktop” – Conductor

“Prioritize your mobile pages for page speed optimization. Regularly monitor and track mobile usability and mobile traffic/rankings” – Ahrefs

“More than a third [35%] of smartphone users say the frequency of mobile messages does not matter to them as long as the information is relevant” - The 2023 Mobile Consumer Trends Report by Vibes and Industry Dive's studioID

“Many SEOs prefer to use shorter paragraphs and sentences. This aligns nicely with mobile optimization practices. This approach ensures that your content is readable on mobile devices” – Ahrefs

“Mobile targeting helps advertisers create personalized and relevant ads that increase click-through rates (CTRs) and conversion rates (CRs)” – Creatopy

“54% of mobile users already use or are now planning to use their phones for redeeming store-branded offers and coupons” - The 2023 Mobile Consumer Trends Report by Vibes and Industry Dive's studioID

“According to Smaato, people spend more time in apps than browsing the web (3 hours and 15 minutes versus 52 minutes) on their mobile phones” – Creatopy

“1 in every 2 consumers between the ages of 25-54 are interested in a loyalty card they can store in their phone’s mobile wallet” - The 2023 Mobile Consumer Trends Report by Vibes and Industry Dive's studioID

To optimize your title tags for mobile search, keep your title tag between 50 and 60 characters” - Semrush

Share of Mobile Web Traffic by Mobile OS:

Image Source – Meltwater’s Digital 2024 Global Overview Report

“Voice search-friendly keyword lists are crucial for mobile SEO. In fact, 65% of consumers between ages 25 and 49 use voice-enabled devices often” - Semrush

Google uses mobile-first indexing. That means it “predominantly uses the mobile version of the content for indexing and ranking.” So any time Google indexes and ranks your content, it prioritizes the mobile version of your site” - Semrush

"Over 65% of site traffic comes from mobile devices" - Wix Insider Tip

“No matter your industry or audience, creating mobile-first social media content is more important than ever” – Social Media Examiner

“Through their abilities to collect both demographic and behavior-based data, mobile messaging channels like SMS and Push can best deliver on the growing consumer demand for personalized rewards and communication from brands” - The 2023 Mobile Consumer Trends Report by Vibes and Industry Dive's studioID

“29% of small businesses are prioritizing mobile and investing to build a mobile app for their small business” – American Express and PayPal Survey [Retail Dive Newsletter]

“Search results differ drastically between mobile and desktop. Google recently moved to mobile-first indexing, reflecting the importance and predominance of mobile compared to desktop” – Conductor

"In fact, our research with Ipsos found that 69% of consumers access reviews, ratings and recommendations on their mobile device when shopping at a brick-and-mortar and more than 6 out of 10 purchase online and access live customer service” - Infillion Research Report [Location Data]

Here's related information that you may find helpful – SMS Marketing Statistics [Messaging still works].

“People are now migrating from PCs to smartphones and more than 50% of search queries come from mobile devices” - Adobe Accelerator eBook Series

“A mobile app strategy is a vital component of any successful ecommerce strategy. Brands without a strong mobile app will undoubtedly lose out” – Semrush

“Enhance your mobile ad campaigns with video to foster a deeper personal connection with your brand. Incorporate rich media capabilities and shoppable ad units to captivate your audience's attention” – Open Mic

Mobile Advertising Spending Worldwide from 2007 to 2024:

Image Source - Creatopy

“To succeed in today’s hyper-competitive market, brands must take mobile messaging seriously. Ignoring it or approaching it haphazardly can mean missing out on a critical opportunity to build relationships with consumers in an intimate and personal way” - The 2023 Mobile Consumer Trends Report by Vibes and Industry Dive's studioID

“Performance marketing claims 45.7% of the mobile ads budget, exceeding brand marketing at 41.4%” – Business of Apps

“Many users nowadays open websites on their smartphones. Therefore, it is important to make sure that your website is mobile-friendly. You should also try to reduce page loading time on your website. Also, there should be an option to filter and adjust according to the visitor’s needs” – Outgrow

“Consumers also spend over 85% of their time in apps on mobile devices thus increasing in-app product discovery as well” - Adobe Accelerator eBook Series

“SMS is a powerful channel, but even more powerful is SMS and push working together” - The 2023 Mobile Consumer Trends Report by Vibes and Industry Dive's studioID

“According to Semrush's State of Search 2023 report: Average CTR for paid results = 1.8% on desktop, 0.02% on mobile. Average CTR for organic results = 45.1% on desktop, 43.1% on mobile” – Semrush

“Optimize for Mobile: With a growing number of purchases made on mobile devices, ensure your affiliate page is mobile-friendly. Faster loading times and responsive design are critical” – DailyZoo Newsletter

“70% of consumers say they are using mobile apps more frequently for shopping than even a year ago” – Digital Marketing Depot

“More than half of online shoppers used three channels to find or research products during the last month: web searches on mobile devices (61%), web searches on desktops (57%), and Amazon or other marketplaces (57%)” – BigCommerce’s Global Consumer Trends Report

“65% of companies increased their mobile ad budgets” – Business of Apps

“The mobile app market continues its rapid growth as consumers spend more time and money on apps than ever before, according to data.ai’s latest quarterly research. Consumers spent $100 billion on mobile apps faster than ever in 2023” – MarTech

Image Source - The 2023 Mobile Consumer Trends Report by Vibes and Industry Dive's studioID

“The vast majority of survey participants has used a retailer’s mobile application at least once (83.1%)” - State of Multichannel Retail 2023 Report [US] by Scanbot SDK

“You should optimize your ad copy for smaller screens. Stats for 2023 show that more than half of internet users worldwide (55.45%) browse on their mobile phones” – Semrush

“As businesses constantly vie for customers’ attention over a variety of marketing channels, loyalty wanes. If consumers don’t have the best experience, they can easily go elsewhere” – Vibes [Mobile Marketing]

“By reaching consumers where they already are — on their phones — personalized mobile marketing can create tailored, targeted messaging based on purchase history, searches and other data points. This connection is set to help businesses boost sales and streamline the purchasing process” – Vibes Playbook

"If your mobile shopping experience is lacking, you’ll likely miss out on sales. Even if you have an ideal mobile shopping experience, how fast your site is still matters” – Women In Tech SEO

“Mobile is an effective channel for tracking consumer buying behaviors (more on “the how” later), and with 73% of consumers expecting brands to understand their needs — and more than 40% willing to share more data in exchange for better personalization” – Vibes Playbook

“As mobile commerce prepares to eclipse 40% of e-commerce sales in 2024, personalization will become an increasingly critical component of mobile purchasing and marketing” – Vibes Playbook

“In 2024, 87% of marketers plan to continue or increase their investment in mobile messaging through channels like SMS, Facebook Messenger, and WhatsApp” - HubSpot’s 2024 State of Marketing Report

“Around one in five marketers globally currently use mobile messaging, 10% say it’s a top driver of ROI, and 12% plan to invest in mobile for the first time in 2024” - HubSpot’s 2024 State of Marketing Report

“Ensure that your website and emails are mobile-friendly. With the increasing use of mobile devices, this is crucial for a seamless user experience” – Data Axle

Types of Data Collection for Mobile Marketing:

Image Source - Vibes Playbook

“Mobile search ads: Spend was up 19% year-on-year, clicks were up 10%, and CPC was up 9%” – Search Engine Land

“ 55% of emails are opened on mobile. Your email should, therefore, be optimized for this as well as all other devices” – HubSpot

“Many companies still deliver subpar mobile experiences, diminishing sales. With over 50% of affiliate sales now on mobile, inadequacies here severely limit revenue” – DailyZoo Newsletter

“According to Google, 53% of visits are abandoned if a mobile site takes longer than three seconds to load. A mere one-second delay in load time can hinder retail conversions by up to 20%” – Cloudinary Report

“It shouldn't come as a surprise that we live in a mobile-first world—and people are constantly on-the-go. So, neglecting a user-friendly mobile app is like ignoring half your potential customers. It's a wise decision to develop a dedicated app with intuitive navigation and cross-device functionality” – MarketingProfs

“Every website has mobile visitors. It may not be a lot, but if even 5% of visitors are using mobile devices, that’s likely thousands of visitors over the lifespan of the website. You shouldn’t ignore the needs of thousands of people who want to learn about your business” – Orbit Media Studios

“With mobile phones so prevalent in our society, it’s shocking how many websites are still not optimizing their mobile experience!” – Search Engine Journal

“For Gen Z, convenience is the name of the game. With mobile devices always within arm’s reach, they’ve taken advantage of mobile payments and digital wallets to streamline their purchasing process” – Tinuiti

“Search engines, like Google, prioritize mobile-friendly websites, using mobile crawlers to primarily index mobile content for ranking (as opposed to desktop content)” – Wix SEO Hub

“With mobile searches surpassing desktop, having a mobile-friendly website is non-negotiable. In fact, many new sites and site rebuilds are being developed with a “mobile device first” mindset, a huge step away from the practice of designing for desktop first” – Level343

“When it comes to the specifics of advertising it’s important to know that 75% of the global Reddit audience accesses the site via mobile, so be sure to optimize for phones and tablets” – MarTech

Image Content Source -BDOW

“Mobile microlearning produces 4 times higher engagement rates and 50% better knowledge retention than traditional e-learning tools" – springboard

“As Gen Z leads the charge on social commerce, mobile shopping is on the rise overall. Between January and July, consumers drove a 10.2% jump year over year in shopping via mobile devices to $280.4 billion, an Adobe Analytics report found. Mobile sales made up nearly half (47.7%) of all online sales” – RETAIL DIVE

Keep checking back for future updates to this post about mobile marketing statistics to stay one step ahead of the competition.

Here's related information that you may also find helpful – Mobile Marketing Tips To Make Campaigns Successful

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