SMS Marketing Statistics:
This blog post is all about SMS marketing statistics that have been collectively shared here. It also includes related facts, that I think are quite important.
In fact, I have personally come across these while reading email newsletters, case studies, market research papers, blogs, industry publications, and reports. When I feel they are relevant, I also utilize them in my blog posts.
SMS Marketing Statistics:
By the way, this post may be saved, shared, or bookmarked as it goes through timely revisions or updates depending on fresh information.
“Based on a survey of over 1,200 customers late last year, promo messages reminding customers of abandoned carts and SMS marketing drove 38% of customers to make a purchase and 50% were influenced to purchase a product” – Business of Apps and Validity
“In fact, automated marketing campaign workflows with SMS can increase conversions by 21%” – HubSpot’s 2023 State of Marketing Report
“Over half (52.13%) of ecommerce businesses that use SMS use it for marketing, while 24.17% use transactional SMS and 23.70% use conversational SMS” – Klaviyo
How do E-Commerce Brands Leverage SMS Marketing?:
“SMS is a channel where customer data goes a long way: Marketers can use segmentation and automation to deliver highly relevant, personalized text messages to the people who are most likely to act on them” – Klaviyo
“A whopping 96% of customers find themselves occasionally annoyed with SMS marketing, particularly when messages aren’t relevant to their needs or the products they purchased” – Business of Apps and Validity
“We see SMS campaign click rates that are 6-8x higher than email” – Klaviyo
“SMS and Push are both channels that, through zero and first-party data, can curate consumer data without facing any privacy repercussions” - The 2023 Mobile Consumer Trends Report by Vibes and Industry Dive's studioID
“According to Klaviyo’s SMS consumer trends research, 31% of consumers want to see personalized SMS content from brands—and almost one-third (32%) say personalized content makes them more likely to subscribe to a brand’s SMS list” – Klaviyo
“SMS is a powerful channel, but even more powerful is SMS and push working together” - The 2023 Mobile Consumer Trends Report by Vibes and Industry Dive's studioID.
“According to Klaviyo’s SMS consumer trends research, 51% of consumers subscribe to SMS for a brand they love, and 55% subscribe to a brand they purchase from frequently” – Klaviyo
“When we compare email campaign benchmarks to SMS campaign benchmarks, we see SMS drives 462% more clicks and 40% more conversions” – Klaviyo
Here's related information that you may find helpful – Why do we need SMS Marketing?
“Using your paid social ad budget to grow your email or SMS list then marketing to that audience over time can potentially lead to a higher lifetime customer value” – Ads Creative Guide for eComm report by Insense and Revealbot
“Remember, according to Klaviyo’s SMS consumer sentiment report, 50% of people who aren’t customers welcome coupons and promotional codes over text” – Klaviyo
“According to recent research, consumers are highly receptive to SMS; 81% of them said they read and responded to text messages within five minutes” – Vibes Playbook
“In 2024, 87% of marketers plan to continue or increase their investment in mobile messaging through channels like SMS, Facebook Messenger, and WhatsApp” - HubSpot’s 2024 State of Marketing Report
“Spectrm's report shows 64% of respondents prefer messaging as their primary mode of engaging with brands, citing its speed and convenience” – Influencer MarketingHub
“An impressive 82% of those surveyed purchased after conversing with a brand, illustrating the powerful role of messaging platforms in the consumer buying journey” – Influencer MarketingHub
“Technical integration or connecting your customer experience stack with mobile engagement platforms, brings SMS, MMS, Mobile Wallet and advanced analytics to the marketing tools you use every day to make your campaigns more powerful” – Vibes Report
"Adding an eye-catching image to your SMS promotions is worth the effort, as 61% of consumers say they’re more likely to click or purchase if a text promotion includes an image" - EZ Texting's 2024 Consumer Texting Behavior Report
“an impressive 81% of consumers say they’ve signed up to receive text messages from a business or organization, a 15% increase from 2021. The efficiency and engagement of SMS has arrived for consumers” - EZ Texting's 2024 Consumer Texting Behavior Report
"Consumers are increasingly more active and engaged in SMS messaging—both reading and responding to incoming messages faster than ever before, including 20% of consumers who say they respond to text messages immediately—up 3% from 2022" - EZ Texting's 2024 Consumer Texting Behavior Report
"Convenience is king, as 58% of consumers said they felt SMS messaging was the most convenient way to reach them no matter where they are. The biggest leaps from 2021 to 2023 can be found in both convenience and personalization, which each rose 10%, with 24% of the total who feel that SMS is a more personal way to communicate" - EZ Texting's 2024 Consumer Texting Behavior Report
"our evidence shows that by maintaining an engaged SMS list, your business is already in active communication with its next customers. Nearly half (49%) of consumers surveyed said they would sign up for an SMS list without ever having purchased from that business—and once they do opt-in, members of your text list are 58% more likely to make a purchase" - EZ Texting's 2024 Consumer Texting Behavior Report
"SMS is gaining traction with younger consumers, indicating a shift that marketers need to embrace” – MarTech
“Conversational marketing can be conducted through chatbots, voice assistants, live chatting, messaging apps, SMS, and social media, among others” – Moosend
“Fully 90% of customers read texts within five minutes, so it's no wonder firms are quickly trying to join the texting party before it's over” – MarketingProfs
“SMS marketing has become a powerful tool for B2B brands looking to connect with their audience” – MarketingProfs
“Retailers can take personalization to the next level by integrating SMS messages into their marketing strategies” – RETAIL DIVE
Keep checking back for future updates to this post about SMS marketing statistics and stay ahead of the competition.
FAQs:
Text Marketing Best Practices:
Here are the text marketing best practices you should be seriously aware of:
Get explicit consent from recipients.
Personalize messages for higher engagement.
Keep texts short and to the point.
Include a clear call-to-action (CTA).
Optimize send times based on audience behavior.
Offer value through exclusive deals or information.
Use segmentation for targeted messaging.
Respect frequency preferences to avoid spam.
Include opt-out instructions in every message.
Track and analyze performance metrics.
Integrate with other marketing channels for a cohesive strategy.
Here's related information that you may also find helpful – Is SMS Marketing Expensive?
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