What is a Video Testimonial? - [5 Proven Steps To Get Them]

Photo by George Milton [Pexels]

What is a Video Testimonial?:

A video testimonial is a type of video content that features an individual, or group of individuals, giving their honest thoughts and opinions on a product, service, or experience.

They typically feature a person speaking directly to the camera and giving an honest review of the product they’ve experienced.

The goal of video testimonials is to promote a product or service by providing potential customers with real customer experiences that can help inform their decision-making process.

Do you know? - “video testimonials raise conversions by 25% over text, with product videos boosting on-site conversion rates by 80%” – DailyZoo Newsletter

A great video testimonial can be the difference between a potential customer deciding to go with your product or service, or going with another option.

They are also useful for businesses as social proof of the quality of their product or service.

Having a few people give their honest reviews of the product or service can be incredibly persuasive and may even encourage more people to purchase the product or service.

Make sure the video testimonials are always recent or the latest ones to influence decision-making thoughts.

Overall, video testimonials are an incredibly powerful way to promote a product or service and are a great way to show potential customers that your product or service is worth investing in.

Remember - “Use money-back guarantees, customer testimonials and free trials to alleviate any last-minute fears about purchases” – MarTech

How to Get Video Testimonials from Customers?:

To get video testimonials from your customers, here are a few steps you can take to make the process easy and get results.

Five Proven Steps to Get Video Testimonials from Customers:

First, make sure you have a good relationship with your customers. Ask them if they would be willing to provide a video testimonial and explain why it would be beneficial for them.

People are more likely to help out if they have a positive relationship with you and understand the value of providing a testimonial.

If necessary, you can provide them with any incentive (like coupons, gift cards, reward points, and discounts) to persuade them to give you what you need. In fact, this has become a common practice too.

Second, decide what type of video testimonial you want. Do you want a short (30-second) video or a longer one?

Also, decide if you want to have the customer record their own video or if you'd like to hire a professional videographer to record it for them.

“a growing number of businesses are planning to make more short-form social videos, customer testimonials, sales videos, and original series” - Wistia’s 2024 State of Video Report

Third, provide the customer with any necessary instructions for recording the video. You can give them advice on how to feel more at ease about appearing on video, as some people may feel awkward or hesitant.

You can inform your customers to prepare a script and record the video while reading it, among other things, to make them feel more at ease.

Fourth, make sure the customer has the necessary resources in hand, like a smartphone, a camera with a microphone, and any other equipment, to get the type of video testimonial you need for your business.

If you're hiring a professional videographer, make sure they have all the necessary equipment and technology to ensure the task moves smoothly.

Also, you may advise them to upload a video across social media sites with hashtags. This strategy is already trending across the world.

Are you aware? - “64% of customers buy a product after watching their videos online” – Fliki

Fifth and finally, make sure the customer knows when and where to submit the video.

Once they've recorded it, they need to send it to you or upload it somewhere so you can use it or retrieve it. To get things done, specify such instructions.

Following these steps consistently will help you get video testimonials from your customers that can be used to promote your business effectively and also build trust on a more personal level.

Video Content Conversion Rate Benchmarks:

Image Source - Wistia’s 2024 State of Video Report

Overall, video testimonials not only engage but also allow potential customers to get an insight into what real people think about the product or service, which can have a strong influence on their decision-making process.

Here's related information that you may also find helpful – How does Video help SEO performance?

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