Why are Videos important for Social Media?
- Madhu Kumar C
- Jul 12, 2022
- 3 min read
Updated: Mar 17
Why are Videos important for Social Media?:
Videos are a powerful tool for social media marketing. The visual nature of video makes it an extremely effective tool for engaging your audience on social media.
They convey your message more effectively than text-based content, and they are more likely to be shared and viewed by your followers.
By publishing short video snippets on your social media accounts, you can quickly and easily introduce your followers to your business and what it has to offer.
Do you know? - “Our research shows that 96% of consumers prefer to watch short-form videos to learn about a product or service” – springboard
Additionally, videos are a great way to bring your content creation efforts full circle and back to your original blog post or article.
Videos can help you explain complex concepts, demonstrate product features, and provide testimonials from satisfied customers.
They can also be used to generate leads and drive website traffic. The opportunities are huge and vary based on business and marketing goals or individual goals.
Because videos are so engaging, they can be used to introduce new products or services, build anticipation for an upcoming product launch, or encourage viewers to take action.
Videos are generally more likely to be seen than text-based content, and they have the potential to reach a large audience.
A study by HubSpot found that videos are shared 11 times more than images and 54 times more than text-based content on social media. As a result, videos can help you build brand awareness and drive traffic to your website.
Internet Users Watching Online Video Content:
Videos for Social Media:
If you're considering adding videos to your social media marketing strategy, here are a few important things you should keep in mind:
1) Make sure your videos are high quality:
Your videos need to look professional if you want them to be taken seriously by viewers. This means using high-quality cameras and editing software, as well as having clear sound and a pleasant speaker's voice.
2) Use call-to-actions (CTA) throughout your video:
You can give viewers additional information about your product or service or promote a specific action, such as subscribing to your newsletter or visiting your website.
By including CTAs throughout your video, you'll ensure that viewers know what action you want them to take after watching it.
3) Make sure your videos are relevant to your target audience:
Before creating a video, do some research on what topics would appeal most to the audience you're trying to reach. This way, you'll know that the video is going to be interesting and relevant and generate engagement.
“As short-form videos, like those on TikTok and Instagram Reels, continue to grow in popularity, it’s great to see that nearly 60% of small businesses surveyed have hopped on the bandwagon to try them” - LocaliQ's Small Business Marketing Trends Report
Prioritize Vertical Videos:
In conclusion, videos are the lifeblood of social media, driving engagement and connection. Embrace video content to thrive in the ever-evolving social landscape.
Here's related information that you may also find helpful – How does Video help SEO?
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