Why there is Growth of Social Media Marketing [than other marketing]?

Photo by Keira Burton [Pexels]

Why there is Growth of Social Media Marketing [than other marketing]?:

Social media platforms are constantly evolving, which means that your content through social media marketing can be optimized for each platform, giving you the best opportunity to be seen by your target audience.

Growth of Social Media Marketing:

Social media marketing has more growth than other marketing because of the following reasons:

Social media marketing allows you to target specific groups of people with your ads. Depending on the platform you are using, you can target people based on their interests, demographics, and more.

"This makes it easier to reach the people who are most likely to be interested in your product or service"

Social media channels are popular and well-used by consumers. In fact, there is no doubt about this.

According to Meltwater’s Digital 2023 July Global Statshot Report, there are 4.86 billion active social media user identities across the world, and the average time spent per day using social media is 2 Hours and 26 Mins.

These stats show social media is engaging and entertaining and also makes users of the platform hook on it regularly.

By using social media marketing, you can connect with potential customers more at a personal level, build trust and brand awareness before trying to sell them something.

ROI from Social Media Networks:

Image Source: Social Trends 2024 Report by Hootsuite

Social media marketing is more effective, easier to use, and less expensive than traditional advertising methods. It is proving to generate a good ROI for businesses and brands.

Social media marketing doesn’t require a large upfront investment or a lot of time and effort to set up and maintain a social media presence.

"This makes it an appealing option for businesses of all sizes that are looking for a way to reach new customers without investing a lot of resources"

In summary, social media has become a go-to channel or platform to build trust and credibility with potential customers, which can lead them to make purchases from businesses in the later stages.

Here's related information that you may also find helpful – Social Media Management vs Digital Marketing

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